Another
match made in heaven: Belgian fashion brand Essentiel and fashion blogger Tiany
Kiriloff. Belgium’s biggest fashion guru designed a colourful capsule collection
for fashionistas and their mini-me’s. Tiany got help from none other than her proper mini-me's Eloise and Yelena. The end result breathes flower power, candy colors and playful prints. My Kirilove favourites are the green/purple bomber jacket, the #TeamBelgium t-shirt and the eye-catching printed dress.
I love the
way Essentiel carefully chooses the names with whom they want to collaborate. So
far, they have chosen to work with fashionable people with roots in Belgium but
with an international reach/fan base. Tiany
Kiriloff is the best known fashion blogger and journalist in Belgium, contributing
to the platform Belmodo.be and several magazines and newspapers. She knows like
no other what is hot. She’s one of the happy few invited to the biggest shows
during fashion weeks. She often features in leading fashion magazines
when they show the best streetstyle looks. The whole world is looking at her.
Therefore, it’s pretty interesting for a brand like Essentiel to link their
name to hers.
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| Some of the Kirilove accessories |
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| Essentiel provided the coolest toys ever for the lucky kids that were invited to their Kiriland event: Barbies with Kirilove clothes. |
The same
goes for Sofie Valkiers, with whom Essentiel collaborated last season. Sofie
Valkiers, aka Fashionata, has become an established name in the international
blogosphere. Her blog is read by people from all over the world. She does not
miss one fashion week and her looks are also snapped and shared by many
streetstyle photographers. Next on the list of guest designers is model CésarCasier, so again they choose for somebody from Belgium with international
reach.
Besides the
collaborations for capsule collections, the fashion house also searches within
Team Belgium in their searches for a face for each collection. For instance
now, Hanne Gaby Odiele is the face of the Spring/Summer 2014 campaign. And
earlier, Estée Rammant was the one showing the collection in catalogues and on
billboards. Estée recently broke through as a model and was already asked by
Chanel, Hermès, Armani, Givenchy, Topshop and many more.
By working
with Belgian people who made a name for themselves in the international fashion
scene, the Antwerp based label stays true to its Belgian roots and tries to
connect with the rest of the world at the same time. I truly hope Essentiel
gets noticed soon by the mass and that they can pursue their dream of expanding
internationally. Because Essentiel simply would make the world look brighter and
happier!
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| Essentiel's leading lady Inge Onsea & guest designer Tiany Kiriloff |
#loveisessentiel
#kirilove
SXO.
* pictures: Essentiel
